Can you help me present a marketing strategy of a product/brand. I need to provide an analysis on the macro and micro environment of the chosen product/brand. I'm not really sure how to start. Can you help?
For macro analysis you can use the PESTLE tool to help you. (Political, Economic, Social, Technological, Legal, Environmental)
For micro analysis you can use the SWOT analysis tool to help you (Strengths, Weaknesses, Opportunities, Threats)
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