FIRST REASON- Cultural Differences Impact Branding: Cultural differences are indeed a major factor that has an impact on the success or failure of a brand. As brands enter different cultures, it becomes imperative for them to carefully tread the standardization-customization continuum wherein they not only manage to retain the inherent brand identity which is the very reason for their acceptance a... more

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Ryan Lai
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726 students helped

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9 months ago

Culture is usually the way of life for certain people living in certain contexts and these have social norms that they subscribe to. For example the Western world has a culture of Capitalism and laissez-faire which has been around for centuries now. What's important to understand is that after this shift in ideology from the time of the Industrial revolution when society's structures changed, ther... more

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Umra Hayat
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2 years ago


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