How do culture and global brand strategies influence consumer identity?
Culture is usually the way of life for certain people living in certain contexts and these have social norms that they subscribe to. For example the Western world has a culture of Capitalism and laissez-faire which has been around for centuries now. What's important to understand is that after this shift in ideology from the time of the Industrial revolution when society's structures changed, there was a shift in ideology too. Now we are a liberal country and the premise of all the identity in the West is based on Liberal thinkers and thought. Thus it is inevitable that culture which is extrapolated from this ideology is what makes some country's more economical and so seem more successful. Same goes with global brand strategies which allign with this idea of capitalism making more, globalisation and the interconnected world market which makes labour so much more easier and convenient. There's so much more to this question.
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